The Art of Creating History Walls
History walls are creative displays that highlight an organization’s history, culture, and brand. A history wall not only informs clients and visitors about the history of the company, but it also acts as a reminder and inspiration to employees how far the company has come over the years. To commission a history wall is a statement that the company is proud of who they are and that they want to showcase their historical legacy and success.
Creating a history wall is a highly collaborative process that involves stakeholders, designers, researchers, manufacturers, and installers. The first step to creating a history wall is to meet with the stakeholders of an organization to get an understanding of the company, who they are, what they do, and how they got to where they are today. Sometimes a company will have all the information they want to display, while others require more research. During the initial conversation, it is important to establish what the stakeholders expect in terms of the design and budget. How much branding do they want to incorporate? Do they want it to be dimensional? Interactive? Do they want artwork involved?
After all the historical information has been gathered, the design team creates several different versions of wall designs to present to the client. The layout of a history wall can vary depending on the wall location and aesthetic desired by the client, but generally it is laid out in a linear fashion that transpires visual information from left to right. Branding, imagery, color, shape, and material are all aspects considered in the construction of a history wall to create a dynamic and dimensional composition that draws people to the wall.
When designing history walls, it is crucial to create a balance of text and imagery, so it is easy and quick for people to read. When history walls are text heavy, most viewers will not take the time to read all the information. History walls are much more effective when the text is concise and associated with imagery or objects.
Including physical objects in a history wall is a method to draw people in. Whether the objects are attached to the wall or enclosed in plexi boxes, they not only provide excellent aesthetic dimension, but they make the history feel more present. Objects have the power to connect the past to the present and they give weight to the text written on the wall.
Another inviting way to engage history wall viewers is to incorporate sound, video, and interactive components. Although these features require higher budgets and involve IT departments, they are extremely effective at engaging viewers and in some cases, they make the experience more accessible to those who are visually impaired.
After the client approves the design and all the moving parts of the wall, product manufacturers, IT, and installers work together to make the design come to life.
The result is a creative display of the organization’s history, culture, and brand that can bring light and attention to any lobby, hallway, or conference room.
Call us today to discuss how we can help you showcase your historical legacy!
#historywalls #donorwalls #specialtywalls #branding #companyculture #graphicdesign